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Orbit.Today

The signal behind the shifts in paid media.

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Retail Media Is Testing Buying Behaviour

Sep 15, 2026

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2 min read

Retail Media Is Testing Buying Behaviour

Retailers are turning physical stores into ad inventory through digital screens, smart displays and in-store media. The bigger opportunity is connecting those impressions to the shopper data and purchases retailers already own.

Orbit. Today
Orbit. Today
Microsoft Is Giving Search Ads the AI Max Treatment

Sep 15, 2026

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1 min read

Microsoft Is Giving Search Ads the AI Max Treatment

Microsoft Advertising has made AI Max generally available for Search, using AI to expand query matching, customize ads and choose landing pages. Bing Search is moving toward the same AI-led model already reshaping Google.

Orbit. Today
Orbit. Today
Google, Meta & Every Ad Platform Are Stealing From You

Sep 12, 2026

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2 min read

Google, Meta & Every Ad Platform Are Stealing From You

OpenAI, Google, Meta, Amazon and TikTok all pushed AI deeper into advertising this week. Different products, different platforms, but the same direction: the system is doing more of the work between advertiser input and business outcome.

Orbit. Today
Orbit. Today
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